TOTO WAY

Our Founding Spirit, Alive Today

At TOTO, we’ve always been inspired by a desire to improve everyone’s quality of life. Through almost a century rich with innovation, TOTO has changed the perception of what a bathroom can be — and how it can be used.

Our founder, Kazuchika Okura, had a vision more than one hundred years ago in 1912, before the concept of public sewage systems was widespread in Japan. After seeing more advanced systems overseas, he was moved to establish a ceramic sanitary ware laboratory to develop healthier and cleaner living spaces.

In 1917, Okura founded Toyo Toki K.K. (which became known as TOTO LTD.) to supply the market with these products. TOTO was founded on a commitment to provide a comfortable living space for people, while always protecting the planet and its water.

Japan’s rich artistic heritage in pottery and porcelain is alive in every TOTO product we create today. Throughout our expansion worldwide, TOTO has remained true to the Japanese traditions that have shaped our Company Motto and Philosophy.

TOTO Motto
created in 1962

Take pride in your work, and strive to do your best.
Quality and Uniformity | Service and Trust | Cooperation and Prosperity

TOTO Philosophy

TOTO strives to create a great company that is trusted by people around the world and to contribute to the betterment of society.

To achieve our philosophy, TOTO will:

Create an enriched and more comfortable lifestyle and culture built on our plumbing products.
Pursue customer satisfaction by exceeding expectations with our products and services.
Provide high-quality products and services through ongoing research and development.
Protect the global environment by conserving finite natural resources and energy.
Create an employee friendly work environment that respects individuality.

Timeline of TOTO Innovation
click years for details

1917
1946
1963
1980
1985
1989
1993
2001
2005
2006
2008
2009
2010
2011
2012
2014
2015
2017

The company is established by Kazuchika Okura under the name of TOTO TOKI CO., Ltd.

After World War II, TOTO begins to manufacture metal fittings and faucets as well as ceramics.

We develop a construction method for the world's first prefabricated bathroom module.

Launch of the WASHLET, which provides consumers with a new level of cleanliness and comfort.

The "Shampoo Dresser" bathroom vanity is introduced, which is suited for washing hair.

TOTO U.S.A is founded; the company has already expanded in to Indonesia, Korea, Thailand, and Hong Kong.

The NEOREST toilet is launched, revolutionizing the principle of Clean Technology.

TOTO China opens.

In Japan, we introduce the first system bathroom equipped with Karari floor.

We establish the TOTO Water Environment Fund. WASHLET shipments top 20 million.

Out Universal Design Research Center is opened, to develop TOTO Total Design products accommodating users of all ages and physical abilities. TOTO U.S.A. is awarded the first EPA Water Efficiency Leadership Award.

TOTO Mexico opens. We establish our European headquarters in Germany and our Asian headquarters in Singapore.

Announced TOTO Environmental Vision 2017
Established TOTO Brasil. 30 Million WASHLET shipped.
In Japan, launched new SAZANA system bathroom with double insulation stucture Hokkarari floors.
Launched TOTO Global Environmental Vision.
Launched Neorest Hybrid series. In Japan opened the TOTO Museum.
100th Anniversary of TOTO. Over 40 Million WASHLET units shipped worldwide.

The Heart of TOTO Culture:
Involving People

TOTO has always embraced technology, pursued the highest levels of cleanliness, incorporated high aesthetic standards, protected the environment, and worked to improve people’s lifestyles. Because we continually innovate in all of these areas, TOTO has become the world standard of excellence for a quality bathroom experience.