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Create an enriched and more comfortable
lifestyle and culture.


TOTO STORIES - Introducing a series of various initiatives that embody our brand purpose.

Sustainable Products

Achieving Water
Saving and Cleanliness

As We Have Been, As We Will Be

“Providing a healthy and civilized way of life”—This was the vision of our founder, and it has been continuously passed on to each of our employees as the TOTO Group Corporate Philosophy.
This vision has lasted over a century and serves as the center of the TOTO Group’s management and the touchstone for our craftsmanship and sales activities.
We will work to ensure this vision gets passed along to future generations by delivering safe and reliable TOTO-brand products and services to customers around the world. In doing so, we will “create an enriched and more comfortable lifestyle and culture built on our plumbing products.” This is a key facet of the TOTO Group Corporate Philosophy.

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Photo of early TOTO Factory. Worker using a lathe type machine.
Photo close-up of factory worker using a sander device on a toto part.
Photo of TOTO worker inspecting a toilet bowl for errors.
Photo of TOTO worker at a conference room table.
Photo of TOTO engineers with laptop computers looking at ergonomic issues.
Photo of TOTO working inspecting a toilet seat for cracks or errors.
Photo of TOTO line assembly worker putting finishing touches on a freshly created ceramic toilet.


For Our Customers and Society


For Our Customers and Society

TOTO Aims to Provide Comfortable and Healthy Lifestyles to All by Contributing to the Realization of a Carbon-Neutral and Sustainable Society.

TOTO’s first president, Kazuchika Okura, wrote a letter to his successor, Saburo Momoki. The words contained in that letter have been treasured by the TOTO Group ever since as the Words of Our Founder. These words express the idea that “kindness must always come first” and state that our goal should be to provide good products and satisfy the customer and, by accomplishing that, profit and compensation will follow.

Kindness and honesty are our universal values. The Words of Our Founder asserts that “Many in this world chase after the shadow of profit.” Carrying out business under the precedent of TOTO’s uniqueness, kindness, honesty, and customer-oriented nature should enable us to resolve various issues. If we continue to face social issues with honesty and carefully engage in environmental issues, profit will definitely follow. This is something that must not change.

The Company Mottos, TOTO Group Corporate Philosophy, and Charter of TOTO Group Corporate Behavior based on the spirit of the Words of Our Founder represent the inherited values, in other words the “heart,” of TOTO that are shared among employees and will be carried forward into the future. This remains unchanged. However, the way our “body” (business activities) moves will adapt in response to changes in the business environment. The TOTO Group’s strength lies in the fact that the “heart” is firmly rooted as the precondition of each employee’s actions.

We formulated the New Shared Value Creation Strategy TOTO WILL2030 (hereinafter, WILL2030) which clarifies the lifestyle, society, and environment we want to achieve from a long-term perspective in April 2021. The TOTO Group will achieve economic growth while helping resolve social and environmental issues by realizing a carbon-neutral and sustainable society in 2050 and aiming to provide comfortable and healthy lifestyles to all. For this reason, the key material issues entire group must thoroughly address to embody our Corporate Philosophy are Cleanliness and Comfort, Environment, and Relationships.

In recent years, there have already been various changes to the social environment, including divisions in the international community and global warming due to climate change. Our mission is to pass on the global environment in a sustainable manner. I believe that we must expand the area that we engage in and increase the speed of response to these changes to embody our Philosophy. We will also contribute to the United Nations (UN) Sustainable Development Goals (SDGs) through the business activities based on WILL2030.

The TOTO Group’s business activities are made possible thanks to the support and cooperation of all our stakeholders. First, our starting point is that we ourselves must be sincere and thankful in our approach. Our employees will unite in their efforts to open the way for a bright future for our customers and society.

Representative Director


New Shared Value Creation Strategy TOTO WILL2030

The TOTO Group formulated the New Shared Value Creation Strategy TOTO WILL2030 with a focus on achieving a carbon-neutral and sustainable society by 2050, and aims to realize a sustainable society and achieve clean, comfortable, and healthy lifestyles by 2030.
With the important material issues of Cleanliness and Comfort, Environment, and Relationships, we are making efforts to integrate TOTO Global Environmental Vision into management, aiming to create an enriched and comfortable future society that has no impact on the global environment and to achieve economic growth. As a result of these efforts, we will contribute to the SDGs through WILL2030.

Sustainable Development GOALS Logo
  • Good Health and Well-Being
  • Gender Equality
  • Clean Water and Sanitation
  • Affordable and Clean Energy
  • Decent Work and Economic Growth
  • Sustainable Cities and Communities
  • Responsible Consumption and Production
  • Climate Action
  • Life On Land
  • Partnerships for the GOALS



Sustainable Products That Balance Cleanliness, Comfort, and Environmental Responsibility

Over the last 100 years, TOTO has provided products that offer cleanliness and comfort. We also provide eco-friendly products. Under WILL2030, we defined products that realize both of these requirements as sustainable products. By popularizing sustainable products around the world, we will contribute to realizing an enriched and comfortable society that is environmentally friendly.

Cleanliness and comfort/ Health products

  • Clean
  • Comfort
  • Universal Design
  • Design
  • Healthy

Sustainable Products

Environment products

  • Water saving
  • Hot water saving
  • Electricity saving
  • Reducing C02 emissions
  • Energy saving

Examples of Applicable Products (Main Function in Brackets)

*Product availability will depend on the regional market

  • Housing Equipment


    • Electricity saving (4.8L and lower)


    • Clean (EWATER+)
    • Comfort
    • Energy saving (MAHOBIN heat-retaining bathtubs)
    • Design
    • Hot water saving


    • Clean (EWATER+)
    • Electricity saving

    Bathroom vanity units

    • Clean (EWATER+)
    • Design
    • Hot water saving (Eco Single)

    Modular kitchens

    • Clean (EWATER+)
    • Design
    • Hot water saving (Eco Single)
  • Public


    • Clean
    • Water saving (6L and lower)


    • Clean
    • Electricity saving

    Auto Flush Valve

    • Clean (TOUCHLESS)
    • Water saving


    • Clean (EWATER+, TOUCHLESS)
    • Water saving

    Auto Faucets

    • Clean (EWATER+, TOUCHLESS)
    • Water saving

    IoT Support

    • Comfort
    • Universal Design
    • Water saving

We aim to have sustainable products make up 78% of our global product portfolio.

Sustainable Products that balance cleanliness, comfort, and sustainability are unique to TOTO. In fiscal 2020, sustainable products made up 69% of our product offering (Japan: 74%, Overseas: 56%). We aim to achieve 73% (Japan: 80%, Overseas: 61%) by fiscal 2023 and 78% (Japan: 85%, Overseas: 70%) by fiscal 2030.

Percentage of sustainable Products69%73%78%
Japan 74%Japan 80%Japan 85%
Overseas 56%Overseas 61%Overseas 70%
Mainland China 49%Mainland China 56%
Asia 50%Asia 54%
Americas 70%Americas 73%
Europe 83%Europe 84%

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