Toilet Paper Is Out. Here’s What Americans Are Choosing Instead

It turns out water works better — and thousands of Americans are making the switch every day.

For more than 2,000 years, paper has moved humanity forward. It gave us recordkeeping, books, written communication — and, eventually, toilet paper.

We’re not knocking paper. It got us this far. But in the bathroom? We can do better.

Toilet paper wasn’t even invented until 1857, and it hasn’t changed much since. Meanwhile, our homes have gotten smarter, cleaner, and more sustainable. So why are we still relying on dry paper for personal hygiene?

That’s starting to change. Across North America, more people are switching to WASHLET bidet seats — that use warm water to cleanse, offering a smarter, more hygienic bathroom experience.

Why Americans Are Rethinking Clean

It starts with a simple realization: water cleans better than paper. You wouldn’t wash your hands with a dry tissue, so why is wiping with dry toilet paper considered the default?

A growing number of Americans are now questioning that logic — and exploring alternatives. They want bathrooms that match the standards of the rest of their lives: smarter, more sustainable, and more refined. From hygiene to home design, the bathroom is evolving — and WASHLET bidet seats are leading that change.

What Is a WASHLET — and What Does It Do?

WASHLET is a high-tech bidet seat that you can easily install on your existing toilet in under 30 minutes. It washes you clean with warm water, dries you with gentle air, and even keeps itself fresh and clean between uses.

It’s a hands-free, button-press experience that feels more like an in-home spa treatment than a daily necessity. And once you try it, you will never go back.

Every WASHLET features:

• Warm water spray with adjustable temperature, pressure, and position for personalized cleansing
• Heated seat with customizable temperature settings for everyday comfort
• Warm air dryer with adjustable temperature to gently finish the experience
• Soft-close lid and automatic deodorizer to reduce noise and maintain freshness

Higher-end models add features like automatic lid opening, memory settings, self-cleaning with electrolyzed water (EWATER+), and more. But the core experience is the same: warm-aerated water instead of dry paper — and a much better clean.

Meet the Bidet Seats Changing Bathroom Habits Across North America

WASHLET seats come in a variety of models, each designed to match different lifestyles, budgets, and bathroom aesthetics. Whether you’re renovating or just upgrading the everyday, there’s a WASHLET that fits.

WASHLET S2: Clean Comfort, Simplified

The WASHLET S2 is a smart first step for anyone ready to move beyond toilet paper. It offers essential bidet seat features in a slim, accessible design — with comfort, hygiene, and ease built into every detail.

The S2’s streamlined side control panel makes it easy to adjust water temperature, pressure, spray position, and drying options. Whether you prefer a front or rear warm-water wash, the unlimited warm aerated spray can be set to oscillate for a personalized experience.

The adjustable seat warms gently. The warm air dryer has three temperature settings. And the built-in deodorizer helps maintain a fresher bathroom. The in-bowl nightlight adds subtle illumination without disturbing your sleep for nighttime visits.

PREMIST® lightly sprays the bowl before each use to help reduce residue sticking. EWATER+® automatically cleans the wand inside and out — before and after every use — for enhanced hygiene. The CLEAN RESIN® finish on the wand and seat helps reduce grime buildup and makes cleaning easier.

The WASHLET S2’s energy-saving mode lowers seat temperature when not in use. The side panel also stores preferences for up to four users, making it a great option for families or shared spaces.

Available in both elongated and round models, the WASHLET S2 fits most standard toilets. It’s a simple, life-changing upgrade — and one of the easiest ways to start your journey from dry paper to warm water cleansing.

WASHLET S5: Elevated Design, Enhanced Experience

The WASHLET S5 adds a sleek wireless remote and modern styling that enhances any bathroom. It offers unlimited warm-aerated water cleansing, and EWATER+ technology to clean the wand inside and out, before and after every use. Additional features include an adjustable heated seat, oscillating or pulsating spray, and PREMIST to help keep the bowl clean.

A favorite among homeowners, the S5 blends intuitive comfort with premium styling and eco-smart features for everyday luxury.

Enjoy unlimited warm-aerated front and rear wash, with oscillating and pulsating spray options. Customize each cleanse with adjustable temperature, position, and pressure.

A pressure sensor activates the seat functions only when needed. The instantaneous water heater provides continuous warm water, while the energy saver mode reduces the heated seat temperature during inactivity.

With every use, EWATER+® auto-cleans the wand — inside and out — so it’s always fresh and clean.

PREMIST® sprays the bowl to reduce buildup. CLEAN RESIN® helps the wand and seat resist grime buildup, reducing the need for frequent cleaning. The seamless seat design eliminates crevices where dirt can hide.

Enjoy added luxury with an adjustable heated seat, three-temperature warm air dryer, automatic deodorizer, and bowl-illuminating nightlight. The multifunction remote stores up to four user settings, providing customized comfort at your fingertips.

The WASHLET S5 is available in elongated and round versions and is compatible with TOTO WASHLET+ toilets for an elegant, integrated installation.

For those ready to move beyond dry toilet paper, the WASHLET S5 offers a smarter, cleaner, and more intuitive way to begin experiencing the comfort of cleansing with warm-aerated water.

WASHLET S7 and S7A: The Peak of the Paper-to-Water Journey

For those ready to leave toilet paper behind completely, the WASHLET S7 and S7A offer the most refined way to finish the transition. These flagship WASHLET bidet seats combine sleek design with breakthrough hygiene technology — setting a new standard for comfort, cleanliness, and modern bathroom living.

With their slim, sculpted profiles and curved lids, the S7 and S7A are designed to blend beautifully with any toilet. When paired with WASHLET+ models, they create a beautiful, fully integrated look with no visible cords or hoses — just clean lines and quiet sophistication.

Both seats feature an ergonomic, heated seat with adjustable warmth. The seamless design eliminates crevices where dirt can collect, and TOTO’s CLEAN RESIN® finish helps the wand and seat resist grime for easier everyday maintenance.

For cleansing, the WASHLET S7 series delivers a warm, aerated water spray with adjustable temperature, pressure, and position — plus both oscillating and pulsating modes. An instantaneous water heater provides unlimited warm water on demand, ensuring total comfort during every use.

PREMIST® sprays the bowl before each use to help reduce buildup. EWATER+® automatically cleans the wand — inside and out — after every use and also mists the bowl with electrolyzed water, a sustainable alternative to harsh chemicals, to keep it fresh and clean. A catalytic deodorizer keeps the bowl fresh, while a soft nightlight illuminates the area with gentle glow.

The S7A adds a hands-free experience with automatic lid opening and closing, and it’s compatible with auto-flush toilets for a fully touchless routine.

A new pearlescent remote with metallic buttons allows easy, intuitive control and stores settings for up to four users. From start to finish, every detail is designed to elevate the experience of cleansing with warm-aerated water.

The WASHLET S7 and S7A are available in elongated and round bowl styles, and in Classic or Modern designs — making it easy to match your personal taste and bathroom aesthetic.

For anyone moving beyond the limits of toilet paper, the WASHLET S7 and S7A are the destination. They transform hygiene into a daily ritual of comfort, wellness, and peace of mind.

WASHLET+ Brings Hidden Comfort to Light

All four models — WASHLET S2, S5, S7, and S7A — are also available as part of the TOTO WASHLET+ system. WASHLET+ is about more than the seat itself. It’s a design-forward pairing of WASHLET seat and toilet that hides the power cord and water supply line.

There are no visible wires. No bulky plumbing. Just clean lines, seamless performance, and effortless elegance.

WASHLET+ S7 and S7A models also allow for integrated auto-flush, reducing contact even further. For homeowners who value aesthetic harmony and minimal clutter, WASHLET+ turns the bathroom into a more calming, spa-like environment.

What Real Users Say About Making the Switch

If you’ve never used a bidet seat, it might seem like a small change. But for many people, it becomes one of the best decisions they’ve made for their comfort, hygiene, and home.

Authentic feedback from Amazon users gives real-world voice to the everyday comfort and hygiene benefits of WASHLET bidet seats:

• WASHLET S2
  • “I’ve had it for a few weeks, and now I wonder why I waited so long to get one.”
    -Amazon reviewer, WASHLET S2
  • “Installation was easy. I feel noticeably cleaner and use way less toilet paper than before.”
    -Amazon reviewer, WASHLET S2

• WASHLET S5
  • “The heated seat, adjustable spray, and air dryer make every visit feel like a small spa moment.”
    -Amazon reviewer, WASHLET S5
  • “It looks sleek, works flawlessly, and keeps everything fresher than I expected. I’m genuinely impressed.”
    -Amazon reviewer, WASHLET S5

• WASHLET S7 and S7A
  • “The continuous warm water and remote-control features are excellent. Easily one of my favorite home purchases.”
    -Amazon reviewer, WASHLET S7
  • “It was worth every penny. I feel cleaner, use less paper, and honestly enjoy going to the bathroom now.”
    -Amazon reviewer, WASHLET S7A
  • “The motion-activated lid and the comfort level are next-level. It’s the kind of upgrade that spoils you quickly.”
    -Amazon reviewer, WASHLET S7A

From the entry-level S2 to the luxury S7A, WASHLET users share one thing in common: they’ve discovered a better way to feel clean — and they’re not looking back.

It’s not just about being cleaner. It’s about feeling cared for, comfortable, and more at ease in your space.

The Shift Is Already Underway

Sales of WASHLET bidet seats have surged in the last few years — and the demand keeps growing. What was once a niche trend is becoming a mainstream standard. Designers are specifying them in new homes. Hotels are installing them in premium suites. Retailers are expanding their offerings to meet growing demand.

Why? Because people who try WASHLET don’t want to go back to toilet paper. And as more Americans discover the benefits, bathrooms across the country are getting smarter, cleaner, and more comfortable.

From Paper to Water — And a Whole New Way to Feel Clean

It’s easy to stick with what you know. But sometimes, the best upgrades are the ones you never knew you needed.

Switching from dry toilet paper to the benefits of warm water cleansing with WASHLET isn’t just a trend. It’s a reimagining of how we live, how we care for ourselves, and how we define comfort. It’s a shift from outdated habits to modern self-care — rooted in the simple truth that water cleans better than paper.

Across North America, more people are making the switch every day. They’re upgrading their bathrooms, rethinking their routines, and embracing a daily experience that feels cleaner, smarter, and more refreshing.

If you’ve ever wondered what truly clean feels like, maybe it’s time to find out — explore WASHLET options, compare WASHLET models, and see which one fits your home best.