To offer the best possible service, this website uses cookies. By using our site you agree to using cookies. More information in our Privacy Policy!

TOTO’s Philosophy of Innovation:
Always Put People’s Needs First

TOTO is the recognized global leader in research and development for the bathroom, and every TOTO innovation is inspired by the desire to improve people’s lives. While people may think of TOTO for thousands of innovations, engineering breakthroughs, and technological advances, TOTO always considers people first and how those innovations will improve their lives. We innovate for people’s sake, not for innovation’s sake. On the contrary, TOTO conducts a rigorous examination of people’s needs for every innovative new product or technology we envision. TOTO’s innovations are designed to make people’s lives cleaner, healthier, less complicated, and more beautiful.

Equally important, all TOTO innovations must respect the environment while meeting people’s needs for comfort, beauty, and performance. Our planet-friendly innovations and our commitment to environmental sustainability go far beyond mere compliance with government regulations. TOTO is committed to innovating for the good of people, the planet, and our water supply with innovative people-first products and technologies, global environmental initiatives, and conserving and keeping water clean.

Our innovative product designs are incredibly beautiful; however, TOTO products’ high performance, effectiveness, and reliability are among their most beautiful qualities. Purchasing a TOTO product means a lifetime of savings in time and money for repairs -- and the water. Your water savings start the moment you begin using your TOTO product.

TOTO understands that the bathroom is where people start and end their days and visit in between. It’s a refreshing focal point of everyday life and an everyday luxury we’d never want to be without. TOTO believes people should have the greatest cleanliness, comfort, and convenience in their beautiful, high-performance, eco-friendly bathroom products. By keeping people’s needs in mind, we WASHLET Bidet Seatinnovate, engineer, and design products and technologies to create a welcoming escape where you feel clean, comfortable, and refreshed.


WASHLET® Bidet Seat: In 1980, TOTO innovated a new product category when we reinvented the humble toilet seat by engineering the luxury WASHLET Bidet Seat, which gives people a new way to be cleaner and more comfortable every day. Today, people across the U.S. have shifted their daily ritual from wiping to washing with WASHLET. Far superior to the paper alternative, Americans now experience a new kind of clean that leaves them more refreshed, rejuvenated, and confident than they ever felt after a bathroom break.

WASHLET Bidet Seats use pure, clean water – and countless technological innovations – to make their users cleaner and more refreshed than they have ever felt. When the cleansing cycle is activated, a streamlined wand with AIR-IN WONDER-WAVE® technology extends from beneath the seat to provide a soothing warm flow of aerated water for complete cleansing. Once the cleansing cycle is completed, users may engage in the drying cycle, which uses warm air to gently dry the area, protecting the environment by reducing the need for toilet paper.

WASHLET high-tech bidet seats can be installed on virtually any existing toilet. Recently, TOTO achieved a significant milestone by selling more than 50 million WASHLETS worldwide since its launch in 198O.

WASHLET+ Bidet Toilet

With WASHLET+ Bidet Toilets, TOTO’s latest innovation, you will enjoy the seamless integration of a WASHLET Bidet Seat and high-performance TOTO Toilet (no water or electrical connections will show). Not only does WASHLET+ have an elegant appearance, but also it makes cleaning easier because there are fewer places for dust and debris to collect. 

TOTO WASHLET+ models, like all TOTO high-performance toilets, clear the bowl first time, every time. Our proprietary rimless bowl design and 2.5-diameter trapway use 100% of the water to remove waste effectively and clean every inch of the bowl and rim. TOTO’s TORNADO FLUSH®  system optimizes water conservation (1.28 or 1.0 gallons per flush) while setting a high bar in quiet world-class flushing performance. 

Further, TOTO WASHLET+ Bidet Toilets provide advanced bowl cleaning technologies that work together. Called CLEANOVATION, these proprietary TOTO technologies keep the bowl beautifully fresh and clean at all times.

NEOREST® Smart Toilets: TOTO innovated another new industry-wide product category when we debuted the first auto-aware, tankless toilet with an integrated personal cleansing system. With their 

NEOREST Smart Toiletssleek, modern design, NEOREST Smart Toilets automatically respond to users by opening, closing, and flushing. Their integrated WASHLET personal cleansing system offers warm-aerated water to clean and warm air to dry, significantly reducing the consumption of toilet tissue.

TOTO's NEOREST Smart Toilets offer the most innovative, design-forward array of products with elegant designs drawn from nature, cutting-edge technology, flawless performance, and extraordinary comfort. TOTO believes that the bath space should be a relaxing, restorative place where people escape the stresses of daily life and their everyday bathroom rituals are transformed into enriching experiences. With its NEOREST Smart Toilets, TOTO has brought this innovation and design philosophy to its most beautiful and welcoming expression.

UNIFIT Rough-in: TOTO innovated the first modular rough-in, which adapts a skirted toilet to a 10", 12", or 14" rough-in.


CLEANOVATION combines the words “clean” and “innovation,” enabling TOTO to articulate our commitment to refreshing cleanliness that promotes peace of mind, beauty, and wellness through technological innovations that enrich people’s lives as they protect the planet. TOTO innovation brings a new world of clean to life, enhancing every moment of every day.

To create clean and comfortable consumer toilet experiences, we have developed a range of clean technologies unique to TOTO, which include: CEFIONTECT®, TORNADO FLUSH, EWATER+®, and ACTILIGHT®.

CEFIONTECT: TOTO’s patented, super smooth glaze repels visible and invisible waste, making it difficult to adhere to the bowl. CEFIONTECT is baked into the bowl during manufacturing—not just applied to the surface—making it more effective than traditional painted-on coatings. CEFIONTECT keeps TOTO toilet bowls and sinks cleaner, longer and reduces the need for harmful cleaning agents, which benefits the environment.

EWATER+: The cleanliness of the bowl’s surface and the interior and exterior of WASHLET and NEOREST wands is ensured by automatically spraying them with electrolyzed water, a well-known cleaning agent, which reduces the need for harsh cleaning chemicals. EWATER+ is produced by electrolysis of the chloride ions in ordinary tap water. It is completely free of added chemicals and harsh cleaning agents. Over time, EWATER+ returns to its original state as regular tap water.

TORNADO FLUSH: With its rimless bowl design, TOTO‘s innovative TORNADO FLUSH system leads the market in gravity-fed high-efficiency flushing systems. Nature’s tornados inspired this high-performance innovation. It harnesses the power of water and gravity to effectively spin away visible and invisible waste, creating a powerful high-efficiency 1.28 GPF—or ultra-high-efficiency 1.0 GPF—flush that maximizes cleaning action as it clears the bowl the first time, every time, saving money and water with every flush.

ACTILIGHT: NEOREST’s ACTILIGHT advanced cleaning technology synergizes TOTO’s CLEAN LIGHT and its innovative bowl glaze. CLEAN LIGHT activates the TOTO’s proprietary bowl glaze, generating super hydrophilic, photocatalytic power to decompose waste, dirt, and grime on the toilet bowl’s surface and easily wash it away. Even microscopic particles and debris are removed. ACTILIGHT’s extreme hydrophilic power attracts a thin layer of water to the bowl’s surface, so all waste – both visible and invisible – is easily washed away after every use.


Flotation Tub with ZERO DIMENSION®: TOTO’s innovative Flotation Tub with ZERO DIMENSION technology simulates a zero-gravity weightlessness experience. A decade’s study of bathing's relaxation effect, biomechanics, neuroscience, and ergonomics showed TOTO engineers that a unique posture—the reclining body stabilized, and hips, knees, and ankles flexed—reduced the joints' mechanical energy/load to nearly zero, replicating an astronaut’s posture sleeping in space.

Flotation Tub with ZERO DIMENSIONCerebral blood flow studies show that activity in the part of the brain responsible for language—the left ventrolateral prefrontal cortex—is dramatically reduced, enabling a meditative state. Advanced technology brings a restorative spa treatment home.

TOTO’s research revealed that its innovative ZERO DIMENSION bathing posture profoundly relaxes the mind and body. Quieting the brain’s response to stress and arousal encourages deep mental and muscular relaxation, enhanced by special massage jets that produce a therapeutic flow of warm air bubbles enveloping the entire body. A warm-water stream flows from the height-adjustable Neck Spa, an ergonomic pillow that keeps the bather’s neck and shoulders comfortably warm. HYDROHANDS massage jets create the experience of real hands massaging the lower back. All functions are easily operated using the control panel inside the tub.

Flotation Tub with RECLINE COMFORT®:

TOTO’s innovative Flotation Tubs with RECLINE COMFORT technology simulates freedom from gravity Flotation Tub with RECLINE COMFORTby releasing stress on joints so that bathers can enjoy the ultimate relaxation. This budget-friendly flotation soaking tub allows the head to relax against a built-in headrest as the body unwinds, embracing the comforting warmth of the water. Maintaining the natural S-curve of the spine, the neck, and the upper back are stabilized against the back wall of the tub, encouraging the deep release of mental and muscle tension. The versatile built-in footrest maintains ankle and knee flexion and prevents the body from slipping down into the tub. Its stepped design accommodates bathers of different heights. TOTO’s RECLINE COMFORT body posture provides a deep sensation of ease and tranquility. It is a bathing experience that brings relaxation beyond expectation.


AEROJET+® Technology

AEROJET+ Technology

TOTO's innovative AEROJET+ technology offers bathers a luxurious showering experience while respecting our water supply. TOTO uses its patented air-injection technology to increase the volume of water in each droplet by innovatively drawing air in through the showerhead and pumping it into the water droplets, enlarging and increasing their volume. TOTO's air-injection technology generates a balanced spray for optimum water distribution and full body coverage. Bathers feel as if they are being encased in far more warm water than they are using, making their showering experience extremely pleasurable while reducing water consumption. To further enhance their showering experience, AEROJET+ technology generates invigorating short bursts of pulsating water at intervals.

Warm Spa® Technology

Warm Spa TechnologyTOTO’s innovative Warm Spa technology offers a showering experience as relaxing as soaking in a warm bath. A single voluminous pillar of warm water flows silently from TOTO’s overhead rainshower or hand shower, enveloping the body’s curves in relaxing warmth without heat loss or splash. With Warm Spa, TOTO designed an utterly new showering experience that thoroughly warms the body without wasting water.

Comfort Wave® Technology

Comfort Wave technology adds large water droplets to the standard water spray pattern for just the right amount of stimulation, enabling bathers to enjoy a shower of moderate intensity while saving water.


For the public restroom, TOTO innovated TOUCHLESS ECOPOWER® products faucets and flush valves and IoT-Enabled ECOPOWER  faucets and flush valves, and electronic soap dispensers.

TOUCHLESS ECOPOWER PRODUCTS: Today, consumers are intensely concerned about infectious The security of TOUCHLESS. A new world. A better way to clean.disease transmission when they use the restroom in airports, shopping centers, schools, offices, and other facilities. They want the security of knowing they can safely use public restrooms without the worry of coming into contact with infectious diseases like the coronavirus, influenza virus, or norovirus, to name a few.

TOTO’s innovative TOUCHLESS restroom products enable patrons to use the restroom and wash and dry their hands without touching the toilet, urinal, faucet, soap dispenser, or hand dryer. Consequently, they are secure knowing they can safely use the restroom and significantly reduce the risk of spreading infectious diseases.

ECOPOWER Technology: TOTO’s TOUCHLESS smart-sensor faucets and flush valves for toilet and urinal harness its ground-breaking  ECOPOWER technology, which generates electricity each time water spins a small internal turbine. This electrical energy is stored in capacitors to power the TOUCHLESS faucet or flush valve’s electronics. There is no minimum usage requirement. TOTO’s self-powered ECOPOWER hydroelectric technology generates power during use. No need for hard wiring to the building’s electrical system or routine battery replacement, which is costly and hazardous to the environment. If a building loses its electricity, TOTO hydropower ECOPOWER products continue operation without interruption.

TOUCHLESS Auto-Flush ECOPOWER Toilets and Urinals

TOUCHLESS ECOPOWER smart-sensor flush valves for toilets and urinals are energy-saving, durable, and provide maximum performance in even the most demanding, high-traffic public restrooms. This self-powered hydroelectric flush valve system’s self-adjusting smart-sensor technology does not require manual calibration for fast, easy installation. Available in exposed and concealed valve styles.

ECOPOWER technology harnesses the energy of running water to power the TOTO smart-sensor faucet and flush valve's electronics (no need for hard-wiring to the building's electrical system or routine battery replacement).TOUCHLESS ECOPOWER FAUCETS are available with an ECOPOWER platform. These smart-sensor hands-free faucets’ installation translates into reduced electricity use, lower maintenance costs, and better ecology with hands-free, automatic shut-off. TOTO Smart-Sensor Faucets are also available with an electric platform.

TOUCHLESS Soap Dispensers

TOTO TOUCHLESS Soap Dispensers provide hands-free operation with foaming TOTO soap for a hygienic handwashing experience. The micro-sensor under the spout ensures accurate hand detection. The auto-purge cycle prevents soap from clogging the spout. They are available with an electric platform.


Leveraging the Internet of Things (IoT), TOTO innovated a line of IoT-enabled products for installation in the Smart Public Restrooms, which help ensure people have a clean, comfortable experience every time they use a public restroom, no matter where they travel for work or play.

TOTO’s IoT-enabled products include IoT-Enabled ECOPOWER Smart-Sensor Flush Valves for Toilets and Urinals, IoT-Enabled ECOPOWER Smart-Sensor Faucets, and IoT-Enabled Auto Soap Smart-Sensor Dispensers.

TOTO IoT-enabled products connect seamlessly with a facility’s smart restroom monitoring platform IoT SMART RESTROOM SOLUTIONSor building automation system to provide real-time updates on their status to a dashboard that facility managers monitor via phone, tablet, or computer. For example, facility managers and their custodial staff will receive real-time updates on:

  • the number of toilet and faucet activations and their water consumption,
  • operational abnormalities such as leaks or product malfunction,
  • user safety, alerting staff to check a toilet stall when an occupant has remained in it for more than 30 minutes, and
  • consumer traffic to determine optimal periods for cleaning and repairs.

Facility managers can harness this information to dramatically increase consumers’ satisfaction with their public restroom experience and solve real-world business issues to manage their workforce better and make substantial cost savings in their smart restrooms’ operation.


chevron_left Back to Talking TOTO

Sign Up For Our Newsletter

Join our mailing list and stay up to date on news and products.
* indicates a required field

Live Chat